Boar's Head Truck

Click Here for Photosynth of Truck









Another "Landmark" in the store. One of the things we realized before the 2003 expansion... people get lost in our store. It has tall ceilings, lots of stuff, and your mind is focusing on the item of the moment. So as you evolve through the Jungle you tend to get lost.

Our resolve was adding higher or taller landmarks in the store. The Boar's Head Truck, The Big Cheese, Elvis, The Boat, Robin Hood and the Tree, The singing Birds and the World Famous Bathrooms.

Unlike most grocery stores, the deli is the department you run into every trip down the American Grocery Aisle. A lot of the other grocery stores run you into the meat department six or seven times.

We wanted to create a strong statement with Boar's Head. We started in dream world with several ideas. The truck was the element that stuck with us. We created drawings and paper models trying to create this statement. With a lot of help from the folks at Boar's Head, we created the Truck.

We found the Truck in California. Had it delivered. Dissasemble it down to the last bolt. Cleaned it, reassembled it and added a fresh coat of paint. Once the truck was reassembled the box was designed and assembled. Fresh paint and the Boar's Head Logos were added.

The frame to hold the truck was created and the truck lifted high in the air.

If you look close, you will see product in the back of the truck. :)

Other companies carry and sell Boar's Head Brand Products. They are cute. They put up nice displays with fantastic Boar's Head Products.... you know what they are missing? Passionate employees.

Someone asked about our first experience with Boar's Head. In 1991 we made a trip to Atlanta. We are a small company, so the buyers/managers have to make their department unique. About 12 of us made the trip. No itenerary, no idea where to visit, no clue... LOL. We stumbled across Harry's Market. They had a spectacular Boar's Head display with a stunning red awning. It was the find of the trip.

After the trip we started making phone calls. Understand, the internet wasn't avaialable. After three years of searching, Boar's Head walked into our store. Later I found out that is was blind luck that they walked into our store.

There are very few days you clearly remember changing the direction of the store. I remember the day like it was yesterday.

One of the problems...? Cincinnati didn't know who Boar's Head was. It took years and a lot of work. Slowly other retailers picked up the brand. Once one of the local chain stores put Boar's Head in their Montgomery store our sales skyrocketed. Some day I will thank them. :)

Have Fun!

Phill